You Can’t Control Competitors. You Can Control How You Win.

Every property manager has seen it: one company bids 29 dollars a vent, while you come in at 129 dollars. On paper, it looks like you are four times more expensive.

That is where most cleaners panic. They slash prices, cut corners, and try to compete. That is the wrong move.

Here is the truth: you cannot control what competitors charge. You can only control how you show up, the value you provide, and the story you tell.

Stop Worrying About Their Price

Your competitor wants to race to the bottom. Let them. At 29 dollars there is no margin for quality. Corners will be cut. Jobs will be rushed. Safety will be compromised.

You cannot control that. But you can control your standards.

Control the Experience

Here is what you can control when bidding on properties:

• Professionalism: Branded uniforms, clean equipment, clear proposals

• Documentation: Before and after photos, compliance checklists, and proof of work

• Communication: Fast response times, reliable scheduling, and tenant friendly service

• Follow Up: Build relationships with managers, check in, and lock in repeat business

These are the things property managers actually remember, and they are worth more than 29 dollars.

Sell Outcomes, Not Vents

A property manager does not care about vents. They care about fewer complaints, lower fire risk, compliance with insurance, and not getting calls at three in the morning about dryers not working.

That is what your 129 dollars delivers. You are not selling a cleaning. You are selling peace of mind and long term savings.

Proof Over Luck

We win properties all the time being the highest bidder. People think we are crazy for submitting the numbers we do, or that we just get lucky when we land the job. But luck does not repeat itself. When you are consistently winning as the highest bidder, it is no longer luck. It is a proven strategy.

Property managers do not want cheap. They want certainty. And certainty costs more because it delivers more.

Play Offense, Not Defense

If you focus on the competitor’s price, you play defense. If you focus on what you control, your pitch, your professionalism, your value, you play offense.

When you own what you can control, you do not just win bids. You build lasting contracts, earn referrals, and grow a business that is not dependent on being the cheapest.

The Bottom Line

You cannot control what they charge. You can only control what you do.

And when you focus on what you can control, professionalism, documentation, communication, and delivering real outcomes, property managers will pay more to work with you.

That is the game. Control what you can. Forget the rest.

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