The Truth About “Being the Best”

If skill alone made people successful, the world’s hardest workers would also be the richest. But you and I both know that’s not how it works. The people who win in business are the ones who combine skill with systems, consistency, and strategy. You can clean vents perfectly. You can pull out pounds of lint. You can take before-and-after pictures all day long. But if you don’t have goals, routines, and standards for how your business operates, you’ll stay stuck at 'just another cleaner.'

Set Goals That Actually Move the Needle

Don’t set 'feel-good' goals like 'do great work' or 'make customers happy.' Those are baselines, not goals. Instead, set measurable targets: - Revenue goals: How much will you do this month, this quarter, this year? - Lead goals: How many calls or jobs do you need each week? - Process goals: What standard operating procedures will you follow to deliver a consistent experience every time? A goal without a number is just a wish. Numbers force clarity.

Routines That Separate You From Competitors

Your competitors wake up, go to jobs, and hope the phone keeps ringing. Business owners wake up, execute routines, and control the flow of business. Here’s what that looks like: 1. Daily Review – Track leads, revenue, and jobs completed. What gets measured gets managed. 2. Marketing Rhythm – Post content, ask for reviews, run ads, shake hands in your community—every week. 3. Training & Standards – Whether it’s you or your team, role-play customer conversations, review jobs, refine processes. 4. Customer Follow-Up – Call back, send reminders, and build repeat business. The money’s in the follow-up.

Stop Playing Small

If you only focus on 'doing the best work,' you’ll always play defense. Someone cheaper, faster, or flashier will pop up and steal attention. When you focus on building a business, you play offense. You attract leads consistently. You build a reputation that grows without you begging for it. You stop competing on 'I do better work' and start competing on brand, service, and trust.

The Bottom Line

You’re not just a dryer vent cleaner. You’re the CEO of a business. And your business will only grow to the level of goals you set and routines you enforce. So ask yourself today: - Am I running a business, or am I just cleaning vents? - Do I have clear, measurable goals? - Do I follow routines that guarantee growth, not just survival? Because the truth is, no one cares if you think you’re the best. They care if you show up, deliver, and run a business they can count on.