Vent Vision: The Dummy-Proof LTV : CAC Formula Every Dryer Vent Cleaner Must Know

Most dryer vent cleaners don’t scale because they’re missing one number:

LTV : CAC

(Lifetime Value vs Customer Acquisition Cost)

This ratio tells you exactly how big your business can get — and how fast.

Here’s the simplest breakdown you’ll ever see.

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Step 1 — Calculate CAC (Customer Acquisition Cost)

How much it costs you to get ONE new customer.

If you spent $300 on marketing and got 10 customers:

CAC = $30

Done. No overthinking.

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Step 2 — Calculate LTV (Lifetime Value)

How much ONE customer is worth to you over time.

Dryer vent cleaning has excellent LTV because most customers come back every year.

Average cleaning: $225

If a customer stays for 3 years:

LTV = $225 × 3 = $675

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Step 3 — The Ratio: LTV : CAC

Now plug it in:

LTV = $675
CAC = $30

$$\text{LTV:CAC} = \frac{675}{30} = 22.5$$

Your ratio = 22.5 : 1

This means for every $1 you invest into acquiring a customer, you get $22.50 back over their lifetime.

Dryer vent cleaners who track this often land in the 10:1 to 25:1 range.

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? What’s a Good LTV : CAC?

Vent Vision operators typically hit 15:1–25:1 once they dial in their process.

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? Why This Matters

Once you know your LTV : CAC, you can:

• Scale with confidence

• Hire without guessing

• Know exactly what you can afford to spend on marketing

• Add trucks predictably

• Outspend and outgrow every competitor in your market

Most cleaners guess.
Vent Vision clients measure, then dominate.

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